digital creative review

Over the weekend, The New York Times published an indepth feature ‘SPINNING THE WEB’ about DCR’s friend and NYC neighbor: aka Brooke Hammerling.

DCR has long considered Brook an inspiration and - full disclosure - even tried to hit her up for a job two years ago at her digital PR agency Brew PR - http://brewpr.com/

‘Ms. Hammerling, the latest example of the omnipresent start-up pitchwoman, is the doyenne of who-you-know P.R.’

DCR greatly appreciate the quote on which the piece ends:

”Today, [Hammerling] says, people want to broadcast on Twitter. Tomorrow, the medium could change. But the core of her job won’t, she says:
“It will morph, but it’s still about relationships.””

Exactly.

A digital viral ad campaign that is still creating buzz a year and a half later?  Absolut Vodka couldn’t really ask for a better viral campaign.  We’re pretty sure they are singing the praises of their digital agency, Great Works (also responsible for ABSOLUT MACHINES).