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permalink ‘WOMEN’S WEAR DAILY’ PUBLISHES YET ANOTHER STORY ABOUT HOW *UNCREATIVE* DESIGNERS ARE BEING AT USING SOCIAL MEDIA.

‘WOMEN’S WEAR DAILY’ PUBLISHES YET ANOTHER STORY ABOUT HOW *UNCREATIVE* DESIGNERS ARE BEING AT USING SOCIAL MEDIA.

Posted in fashion PR WWD Social media
permalink SanFran PR chick on *killer* facebook fan pages

Adidas = only page that’s actually cool. But, if these are the *best* brand pages on Facebook, it really shouldn’t be hard for creatively minded brands to improve here. (via Mashable)
Posted in facebook social media branding pr
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Tastemakers and those who’ve earned the ears and eyes of their peers are either dubious of corporate outreach or opportunistic in assessing the overall potential. Your approach counts for everything.
[…]
Our aspirations and benchmark must rise higher than the basic ability to “communicate, communicate, communicate.
— http://www.briansolis.com/?ref=vortexme&aff=vortexme
Posted in Social media Online Influencers Outreach Programs
permalink “Fashion houses, designers and retailers are rushing into the free social media phenomenon”- Lauren Stephenson’s WWD story yesterday was forwarded to DCR  by a veteran PR and a fashion journalist. (Theory PR Melissa Gellman Weiss apparently told friends it had ‘Inspired’ her.) It’s great that fashion houses are talking about themselves online, but this not PR in the *image-driving* sense. To truly *alter the rules*, fashion houses should be doing so much more than posting pretty things about themselves on their social media profiles. They should be instigating culture-changing online conversations.  When done well, Digital PR gets people who aren’t even fans to talk about your brand all over the web. And without you having to be in the same “room” with them. In real life, PR’s create or do special things in order to get journalists to give a brand or product a powerful independent endorsement. Fashion Houses should be thinking about how this applies online to generate chains of independent endorsement. (if you have a subscription, get Stephenson’s full article here - http://www.wwd.com/retail-news/social-media-rewrites-the-rules-for-brands-2187071)

“Fashion houses, designers and retailers are rushing into the free social media phenomenon”

- Lauren Stephenson’s WWD story yesterday was forwarded to DCR  by a veteran PR and a fashion journalist. (Theory PR Melissa Gellman Weiss apparently told friends it had ‘Inspired’ her.)

It’s great that fashion houses are talking about themselves online, but this not PR in the *image-driving* sense.

To truly *alter the rules*, fashion houses should be doing so much more than posting pretty things about themselves on their social media profiles.

They should be instigating culture-changing online conversations.  When done well, Digital PR gets people who aren’t even fans to talk about your brand all over the web. And without you having to be in the same “room” with them.

In real life, PR’s create or do special things in order to get journalists to give a brand or product a powerful independent endorsement. Fashion Houses should be thinking about how this applies online to generate chains of independent endorsement.

(if you have a subscription, get Stephenson’s full article here - http://www.wwd.com/retail-news/social-media-rewrites-the-rules-for-brands-2187071)

Posted in PR Fashion WWD Social Media